When one dotcom is acquired by another dotcom, the most worrying part is seeing corporate language instead of casual human language. Recently Flickr was acquired by SmugMug (who?). They say if you use our products today, in the middle of slaky chatty language which is expected to calm users down.
For me it does the opposite. That ‘products’ is like something gruesome they try to hide, but spill out accidentally. Like a guy in business attire with a neck tattoo slightly hanging out of his short collar saying ‘KILLER’.